The launch of Zillow has changed how the real estate world functions. Zillow is a website that assists both buyer and sellers in a somewhat confusing housing market.
The founders of Zillow believe that real estate should be simpler and accessible to everyone. Thanks to Zillow Americans now have access to free and instant valuations on their homes. As the website increases in popularity Zillow will continue adding tools to help users in their home buying process.
With over 60 million homes in the Zillow database it’s easier than ever to determine the value of your home. The home evaluations are based primarily on publicly available data including tax records.
The tools that Zillow uses for determining market valuation have a 10% margin of error. Though the tools aren’t accurate 100% of the time Zillow is always working to improve the formula.
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Zillow has drawn the attention of real estate agents who fear that websites like this could hurt their business.
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Technology and innovative companies like Zillow force change in stagnant industries.
Technology should be embraced by businesses and welcomed by customers.
The main question you should be asking is how you can use Zillow to your advantage. If pricing information is Zillows biggest asset you must combine it with the value you provide to your customers.
Even though pricing information is important there are others that can be equally valuable.
Although information is a great tool you cannot survive on information alone. Information and the appropriate action can help make your business profitable. Knowledge must be used with the information provided to assure the appropriate action.
Experience in the real estate world can provide great benefit to understanding the information provided by Zillow.
The goal you have should be the same as Zillows. The goal should be to provide the information and experience your customers want and need.
This is one way you can make Zillow fit your needs.
Studying ZIllow can help you determine where you need to improve.
Use Zillow to help with presentations when visiting clients. Show your client the results on Zillow and inform them the amount you can save based on similar Zillow results.
You can use the estimation tools provided by Zillow as a means to teach clients and provide them comparisons.
The client will have greater trust if you provide them with comparisons and see your services stacked up against the competition.
Zillow might have you beat with price, but you can beat them with value and service.
Do not underestimate what value and service can bring to your business.
At the end of the you get what you pay for.